EMBRACE THE BAIJIU CULTURE

Baijiu Experiences

With the distinctive cultural characteristics it signifies, baijiu has long been conceived as the Chinese only drink. Many experience the notoriously strong liquor as a fiery shot thrust upon them at a business event. But it would be a shame to miss out such a great drink that is enjoyable and sophisticated at the same time, modern and rich in culture at the same time. We dare you to scroll down and know more about better, and maybe give it a try today. Why not!

Moutai Australia Ambassador, Luke King

Baijiu in Australia

Over the years, baijiu has gained more and more popularity in Australia. Thanks to the nation’s diverse inclusive and adventurous culture, baijiu is believed to be the next “it” liquor. With our products widely distributed in all major bottle retail chains, hotels, bars across the country, it is more accessible than ever before. Get a bottle of baijiu for your Chinese food dinner and let us know how you like it?

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Gifting ideas

Having a headache for gifting ideas? Why not gift the people you love a bottle of baijiu? Our brands are the most premium and well-known baijiu. Nothing is better than a fresh idea for an alternative drinking experience different from any they have experienced before. If this gift is for your Asian friends, they will love it, guaranteed. 

Not only are our baijiu products exceptionally high in quality, but most of them are also certified organic. It is believed that baijiu is the natural elixir with potential health benefits as they are made purely out of the best grains. 

Beautifully gift packaged baijiu make excellent gifts during Asian festivals and holidays – there is no reason to keep such a hidden gem to yourself!

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The best gifting ideas

The Chinese Way

One thing is for sure that Chinese take alcohol very seriously. It is already an intangible element of the Chinese culture. Just the same as any drink, there are many different ways of enjoying baijiu, but it is always a good idea to understand what baijiu means to Chinese. 

Most of the time, the value and the pleasure come from not just the consumption of baijiu but also the culture behind it – the rituals, the stories and legends, the interactions and sharing with people you love.

  • Baijiu is essential in festivals. 
  • Baijiu is the symbol of social status and maturity. 
  • Baijiu is the most gifted item. 
  • Drinking baijiu with someone means that you share a close relationship. 
  • While ganbei is a must in social occasions but Chinese do appreciate and enjoy baijiu slowly. 
  • Obviously, Baijiu is an ideal match with Chinese food, but it also matches well with many cuisines and tastes.

Baijiu Cocktails

Traditionally baijiu is enjoyed neat at room temperature with food. But even more Chinese are embracing the art of mixology. Whether you want to fix up a quick and easy cocktail at home, or you are a bartender interested in incorporating our baijiu into your cocktail ideas, you’ll find what you need here. Iconic examples tasted by our baijiu masters and professional Australian bartenders, we are here to make sure you fall in love with our baijiu.

Moutai Cocktail

Moutai Cocktail

Baijiu Cocktails

Traditionally baijiu is enjoyed neat at room temperature with food. But even more Chinese are embracing the art of mixology. Whether you want to fix up a quick and easy cocktail at home, or you are a bartender interested in incorporating our baijiu into your cocktail ideas, you’ll find what you need here. Iconic examples tasted by our baijiu masters and professional Australian bartenders, we are here to make sure you fall in love with our baijiu.
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