BAIJIU BRANDS
Our Brand Portfolio
Spirits of China, Australia’s most comprehensive and expertly curated platform for top quality baijiu, is dedicated to introducing Australian consumers to not only the most prestigious baijiu brands, but the most quintessential baijiu experience.
With Spirits of China, you’ll get a glimpse of the full spectrum of styles of the ancient spirits and experience first-hand the highest standards of Chinese baijiu. Among the many aromatic styles, we have selected the most representative brands: Moutai and National Cellar 1573.
Spirits of China, Australia’s most professional platform for top quality baijiu, is dedicated to introducing our consumers to not only the most prestigious baijiu brands, but also the most quintessential baijiu experience.
With Spirits of China, you’ll get a glimpse of the full spectrum of styles of the ancient spirits and experience first-hand the highest standards of Chinese baijiu. Among the many aromatic styles, we have selected the most representative brands: Moutai and National Cellar 1573.
Moutai
Moutai, the pinnacle of Chinese baijiu, is the world’s most valuable liquor brand by commercial value and the number one brand of distilled spirits in the world. Moutai is the absolute top choice for Chinese baijiu.
National Cellar 1573
National Cellar 1573, one of the top three ultra-premium liquor brands in China, is an outstanding representative of strong aroma baijiu. Started in 1573 AD, National Cellar 1573 was produced in its original form and at its original location without interruption and is a living fossil of baijiu.
Which baijiu is for you?
Although all three brands are among China’s “Four Great Bajiu”, all with long histories and typically well-defined styles, the below is a guide for you to consider:
| Moutai | National Cellar 1573 | Qinghua Fenjiu | |
|---|---|---|---|
|
|
Sauce aroma organic |
Strong aroma |
Light aroma |
|
|
Emphasising on the complex and rich sauce aroma |
Emphasising on the influence of the cellar and the sweet taste |
Minimal intervention other than the raw materials and crisp taste |
|
|
The most expensive baijiu The most famous brand |
The oldest operating cellar High public profile in Australia |
The oldest baijiu The purest taste |
|
|
Status symbol |
Reputable taste |
Long-standing culture |
|
|
Yes |
Yes, Triple Organic |
Partial |
| Moutai | National Cellar 1573 | Qinghua Fenjiu | |
|---|---|---|---|
|
|
Sauce aroma organic |
Strong aroma |
Light aroma |
|
|
Emphasising on the complex and rich sauce aroma |
Emphasising on the influence of the cellar and the sweet taste |
Minimal intervention other than the raw materials and crisp taste |
|
|
The most expensive baijiu The most famous brand |
The oldest operating cellar High public profile in Australia |
The oldest baijiu The purest taste |
|
|
Status symbol |
Reputable taste |
Long-standing culture |
|
|
Yes |
Yes, Triple Organic |
Partial |
