In 2003, Sprits of China introduced the first batch of Chinese baijiu to Australia directly from Moutai, the most famous baijiu producer in China. Our team has always asked ourselves: Australia is such a multicultural country, and our people are fortunate enough to enjoy the finest spirits from around the world, why does no one yet know what baijiu is?
Baijiu is a mysterious, popular cultural spirit that has been loved by 1.4 billion people for thousands of years, so there must be something particularly appealing about it.
Spirits of China made it their mission to discover the true heritage of baijiu and bring its story to Australian shores. We visited distilleries, learned about the culture, studied tastings, researched the market, painstakingly hand selected products, one-by-one. Today Spirits of China is Australia’s largest and most specialised supplier of luxury baijiu, hosting Australia’s only devoted platform for the education and promotion of bajiu and Chinese culture in Australia.
Our dream was to seek, source and share baijiu of the highest quality and craftsmanship, for every lifestyle and occasion – luxurious, stylish, organic, single site, exclusive, limited edition, and distinctive baijiu – to bring back and share with the Australian people. Spirits of China has succeeded in curating an authentic portfolio that delivers on its promise and looks forward to sharing your baijiu journey of discovery with you.