OUR STORY

The Spirit of Spirits of China

The Spirit of
Spirits of China

As a group of baijiu lovers based in Sydney, we are so blessed to have been distributing the best baijiu brands since 2003. We are also grateful to have always kept our passion, love and commitment to the baijiu both as business and as an art form. Welcome to Spirits of China.

Our Story

In 2003, Sprits of China introduced the first batch of Chinese baijiu to Australia directly from Moutai, the most famous baijiu producer in China. Our team has always asked ourselves: Australia is such a multicultural country, and our people are fortunate enough to enjoy the finest spirits from around the world, why does no one yet know what baijiu is?

Baijiu is a mysterious, popular cultural spirit that has been loved by 1.4 billion people for thousands of years, so there must be something particularly appealing about it. 

Spirits of China made it their mission to discover the true heritage of baijiu and bring its story to Australian shores. We visited distilleries, learned about the culture, studied tastings, researched the market, painstakingly hand selected products, one-by-one. Today Spirits of China is Australia’s largest and most specialised supplier of luxury baijiu, hosting Australia’s only devoted platform for the education and promotion of bajiu and Chinese culture in Australia.

Our dream was to seek, source and share baijiu of the highest quality and craftsmanship, for every lifestyle and occasion – luxurious, stylish, organic, single site, exclusive, limited edition, and distinctive baijiu – to bring back and share with the Australian people. Spirits of China has succeeded in curating an authentic portfolio that delivers on its promise and looks forward to sharing your baijiu journey of discovery with you.

About us

Spirits of China are Australia’s largest, most reliable, and dependable platform for the education and supply of baijiu spirit and culture. We are the distributor of China’s top three baijiu brands in Australia: Kweichew Moutai, National Cellar 1573 and Qinghua Fenjiu, representing the epitome of baijiu culture in Australia. Nowhere else can you discover a vast array of authentic and premium Chinese drinking experiences, learn about baijiu production and culture, or access products for purchase. 

The brand value of Kweichew Moutai is the highest in the world of all alcoholic beverages and equal to the top five brands combined, far exceeding any common alcohol brand. We have selected the most influential, highest quality and most popular products that bring the authenticity and quality expectations of these brands to the people of Australia and New Zealand to get to know, taste and love Chinese baijiu. 

Spirits of China aims to provide the most unique, enjoyable, and upscale lifestyle experience for every Australian consumer whilst promoting traditional drinking culture. It is also worth noting that many of our products are certified organic, ensuring that Australian consumers can enjoy the purest, most natural, and healthy Chinese baijiu.

Vision

We are committed to showcasing the best alternative liquors to Australian and New Zealand spirits enthusiasts. Our vision is to leverage traditional and authentic Chinese spirits as a vehicle to start a “cultural journey”, so that Australian consumers can recognise, appreciate, and enjoy Chinese spirits and Chinese culture, which offers a rich cultural tapestry and enduring, interesting history.

Values

Enjoyment, health, culture, support, sustainability

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