Spirits of China

As an exclusive distributor of Moutai, we focus on distributing high quality Chinese spirits. Now to better service the wider public, we now introduce online platform for customer to purchase and learn about Chinese spirits.

Browse through our range of Moutai, National Cellar, Luzhou Laojiao and Fenjiu. Delivery available to Australia wide.

 Register now to enjoy exclusive benefits.



Featured products


1573 National Cellars has a strong aroma on the nose, sweet and fresh taste with a long finish on the palate. It is known for its exquisite national brewing craftsmanship. It is one of the most famous Chinese brands is the first liquor to be awarded the cultural heritage "double national treasure" status in China and is the only strong-flavoured organic Baijiu to date.

National Cellar x Australian Open Edition

The Australian Open has landed a significant partnership deal with leading Chinese Baijiu brand Luzhou Laojiao in the largest Chinese sponsorship deal in the history of the tournament. The partnership will be brought to life during the Australian Open by celebrating the shared values of tradition, history, celebration, culture and innovation as part of a special ‘Winning Moments’ series. Luzhou Laojiao will benefit from global exposure and brand engagement through the Australian Open partnership including international broadcast visibility and a world class hospitality offering.


Moutai Flying Fairy is a traditional signature product from Moutai. Reminiscent of no other, its taste and aroma includes tropical fruits and pear, smoky nuts and sweet plums. Clear in colour like water but powerful and complex in flavours. It has very floral and perfume like aromas with hints of pineapple, guava and kiwi fruit on the nose. Smoky note in the mid palate tropical fruits, white flowers and hints of herbaceous combined for a long finish. This Baijiu not only has a complex flavour, it is limited edition so it's also a great choice for collectors.


Fenjiu is a type of light-flavoured spirit. It is a Chinese baijiu from Shanxi province. It is recognised for its clean and pure taste. It has sweet, mild and well balanced flavours on the palate. It has delicate aromas with a light and refreshing finish. Fenjiu is traditionally served warm at 40 degrees Celsius, as it is produced in a cool and mountainous region, and is best matched with Shanxi style food such as their handmade noodles with aged vinegar and chili oil, which is spicy and sour.
The town of Moutai is surrounded by the ChiShui River, famously known as China’s ‘Fine Wine River’. Much of the production of Moutai relies on this water source, and in order to protect it, the Chinese government limits factories and large businesses nearby.
Why is Moutai so unique? -Wednesday, April 10, 2019
Why is Moutai so unique?
Together, we will travel back to Shanghai in the 1920s and spend an evening enjoying old world glitz and glamour. You will enjoy fine wines, spirits, canapes and entertainment, including a Moutai cocktail demonstration.
Luzhoulaojiao partnership with Australian Open 2019
Moutai x Hennessy Event 2018 茅台与轩尼诗品鉴酒会