BAIJIU BRANDS
National Cellar 1573
National Cellar 1573, one of the top three ultra-premium liquor brands in China, is an outstanding representative of strong aroma baijiu. Started in 1573 AD, National Cellar 1573 was produced in its original form and at its original location without interruption and is a living fossil of baijiu.
As the official sponsor of the Australian Open, National Cellar 1573 has tied up closely with Australia, while introducing the baijiu culture to Australia, not only promoting the cultural exchange between the two countries, but also providing a touch of stunning Chinese colours to Australian spirits lovers.
As its name suggests, the baijiu making of National Cellar 1573 began in 1573 in its original form and location, and the cellars have been operating uninterrupted for more than 440 years, thus being listed as a national intangible cultural heritage as well as a key cultural relic protection unit by the Chinese government. In China, where there are so many ancient heritages, it is extremely rare to receive such an award.
In modern times, National Cellar 1573 continues to carry forward the 440 years of profound baijiu making culture it has inherited. In the five highest level of baijiu judging events in China’s history, National Cellar 1573 has continuously won the title of National Great Baijiu, and has become a legend of the strong aroma baijiu.
As the official sponsor of the Australian Open, National Cellar 1573 has tied up closely with Australia, while introducing the baijiu culture to Australia, not only promoting the cultural exchange between the two countries, but also providing a touch of stunning Chinese colours to Australian spirits lovers.
As its name suggests, the baijiu making of National Cellar 1573 began in 1573 in its original form and location, and the cellars have been operating uninterrupted for more than 440 years, thus being listed as a national intangible cultural heritage as well as a key cultural relic protection unit by the Chinese government. In China, where there are so many ancient heritages, it is extremely rare to receive such an award.
In modern times, National Cellar 1573 continues to carry forward the 440 years of profound baijiu making culture it has inherited. In the five highest level of baijiu judging events in China’s history, National Cellar 1573 has continuously won the title of National Great Baijiu, and has become a legend of the strong aroma baijiu.
The Making of National Cellar 1573
Sorghum: In order to adhere to the “pure lineage” of strong aroma baijiu, National Cellar 1573 has been using the best raw grain for the making – southern Sichuan organic red sorghum, and adhere to the traditional “single grain” making method, the taste is more pure and mellow.
Cellars: Cellars are also called fermentation pits. The older the pits are, the better quality the baijiu becomes – this is the supreme law of “old cellar out of good wine” for strong fragrant liquor. The 1573 national treasure cellar group, which has been brewed continuously for more than 440 years since 1573 (during the Wanli period of the Ming Dynasty), is the original ancient cellar group with early construction, long continuous operation, and complete preservation in China.
Distillation: The distillation process of National Cellar 1573 still maintains many ancient methods and secret traditions. To achieve the highest quality, the distillation process is divided into three stages: first, middle and last, and only one-third of the middle stage is taken, which can be regarded as the top quality.
Caves: National Cellar 1573 is stored in three natural caves, just as it was more than 440 years ago. The air flow inside the caves is extremely slow, the temperature is kept at about 20℃ all year round, and the relative humidity is kept at about 80% all year round; the constant temperature and humidity, and the rich microbial population provide an excellent environment for the esterification, aging and aroma of the liquor.
Blending: To ensure the consistency of taste and quality of the finished wine, the chief winemaker of National Cellar 1573 and the wine design team will blend different batches of liquor based on tasting and data analysis to ensure the consistency of quality and taste, an operation that coincides with the production of certain high-end French champagne and Japanese whisky.
The palate of National Cellar 1573 is probably most friendly to Aussie drinkers.
TIFFANY AN, SYDNEY BARTENDER
The palate of National Cellar 1573 is probably
most friendly to Aussie drinkers.
TIFFANY AN, SYDNEY BARTENDER
The oldest cellar
National Cellar 1573 has been continuously used
for the past 440 years or so, and has an
unparalleled beneficial microbial community,
which provides absolute advantages in enhancing
the richness of baijiu.
for the past 440 years or so, and has an
unparalleled beneficial microbial community,
which provides absolute advantages in enhancing
the richness of baijiu.
The only tri-organic liquor
National Cellar 1573 meets all three organic
standards of organic origin, organic raw materials,
and organic production at the same time, making
it the purest, most sustainable and environmentally
friendly liquor product.
standards of organic origin, organic raw materials,
and organic production at the same time, making
it the purest, most sustainable and environmentally
friendly liquor product.
Baijiu making heritage
National Cellar 1573 is a treasure of Chinese
culture and a living fossil of Chinese liquor
inherited to this day. Meanwhile, the brewers of
National Cellar 1573 have passed down 30
generations without interruption.
culture and a living fossil of Chinese liquor
inherited to this day. Meanwhile, the brewers of
National Cellar 1573 have passed down 30
generations without interruption.
The oldest cellar
National Cellar 1573 has been continuously used for the past 440 years or so, and has an unparalleled beneficial microbial community, which provides absolute advantages in enhancing the richness of baijiu.
The only tri-organic liquor
National Cellar 1573 meets all three organic standards of organic origin, organic raw materials, and organic production at the same time, making it the purest, most sustainable and environmentally friendly liquor product.
Baijiu making heritage
National Cellar 1573 meets all three organic standards of organic origin, organic raw materials, and organic production at the same time, making it the purest, most sustainable and environmentally friendly liquor product.
